BHUMIKA SHARMA

SUSHMITA SADGULE

Growing up in India, we were always fascinated by the colorful fabrics, intricate embroidery, and timeless elegance that were a part of our traditional attire. However, as we got older, we began to realize that many of these beautiful traditions were fading away, replaced by more contemporary clothing styles. This realization led to the start of Noorani Baksa in the year 2020 in Canada.

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We wanted to create a brand that would celebrate the Indian legacy while also acclimating to the modern world. By blending traditional techniques and styles with progressive sensibilities, Noorani Baksa can create designs that are both timeless and contemporary, and that capture the essence of India's vibrant and diverse way of life. Each design is carefully crafted with love and attention to detail, using only the finest materials and techniques. Since then, our brand has grown beyond its wildest dreams. We have launched new collections, collaborated with great artists, and made our way into Vogue Italia and various other international magazines.

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To us, Noorani Baksa is not just a business; it's a passion. It's a way to keep Indian authenticity alive and flourish simultaneously. It's a reminder that our heritage and tradition are still blossoming and evolving even in this fast-paced, modern world.

 

Sushmita works with Noorani Baksa based in India and Bhumika handles the operations in Canada